BMW: Activate the Future
Client
BMW
Date
01.11.2012
Service
Ruby on Rails, Google Maps, Backbone, SVG
BMW Activate the Future was a winning pitch to launch BMW's first electric vehicle in the US. The campaign focused on EV ownership as collective engineering. My role was building a dashboard to visualize the geographic reach of EV charging stations. Features included a route planner to inform drivers of charging stations. The dashboard let users view their saved drives from EVolve, and evaluate the impact an EV would have on their lifestyle and the world.
